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Over the past few years, the car wash industry has evolved and changed. Today’s car wash offers more services and options to suite a wide range of customers. Self-serve car washes are open 24 hours, used throughout the year and are popular across the country. Customers see value in a self-serve car wash, which keeps them coming back for more and in turn, keeps operators in business.
The following information is courtesy of Professional Carwashing & Detailing’s 2007 Self-Serve Carwashing Benchmarking Survey and may be helpful as a new investor to the business.
Self-Serve Pricing
Most Common price/time combinationsCombination % of respondents$1.50/4 minutes 13.8%$2.00/4 minutes 14.9%$1.00/4 minutes 5.3%$1.00/2 minutes 5.3%$0.25/<2 minutes 5.3%$1.00/3.5 minutes 4.3%
How many vending machines does this carwash have? Units % of respondentsNone 6.4%One 13.8%Two 17.0%Three 11.7%Four 19.1%More then Five 31.9%
Year carwash was constructed Years % of respondents1975 or before 19.1%1976-1980 7.4%1981-1985 11.7%1986-1990 10.6%1991-1995 10.6%1996-2000 12.8%2001-2006 27.7%
Locations Owned Number of Locations % of respondentsOne 61.7%Two 21.3%Three 7.4%Four 2.1%Five or More 7.4%
Vending Revenue
Average monthly gross revenueFrom: AmountAll vending machines: $453.81Upper quartile: $600.00Lower quartile: $100.00
Vacuum Revenue
Average monthly revenueFrom: AmountPer vacuum $207.18Upper quartile $294.50Lower quartile $100.00
Vacuum Pricing
Most Common price/time combinationsCombination % of respondents$1.00/4 minutes 25.5%$0.75/3 minutes 10.6%$0.50/2 minutes 8.5%$0.75/4 minutes 7.4%$1.00/5 minutes 5.3%
Distance to nearest self-serve competitor Distance % of respondentsLess than .5 mile 8.5%.5 to 1 mile 18.1%1.1 to 2 miles 31.9%2.1 to 5 miles 25.5%5.1 to 10 miles 7.4%More than 10 miles 8.5%
What do you consider your biggest competitor? Type % of respondentsAnother self-serve 46.7%An in bay automatic carwash 23.9%An express exterior conveyor 13.0%A Full-serve conveyor 7.6%Other 8.7%