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Over the past few years, the car wash industry has evolved and changed. Today’s car wash offers more services and options to suite a wide range of customers. Self-serve car washes are open 24 hours, used throughout the year and are popular across the country. Customers see value in a self-serve car wash, which keeps them coming back for more and in turn, keeps operators in business.
The following information is courtesy of Professional Carwashing & Detailing’s 2007 Self-Serve Carwashing Benchmarking Survey and may be helpful as a new investor to the business.

 

Self-Serve Pricing
Most Common price/time combinations
Combination
% of respondents
$1.50/4 minutes
13.8%
$2.00/4 minutes
14.9%
$1.00/4 minutes
5.3%
$1.00/2 minutes
5.3%
$0.25/<2 minutes
5.3%
$1.00/3.5 minutes
4.3%
How many vending machines does this carwash have?
Units
% of respondents
None
6.4%
One
13.8%
Two
17.0%
Three
11.7%
Four
19.1%
More then Five
31.9%
Year carwash was constructed
Years
% of respondents
1975 or before
19.1%
1976-1980
7.4%
1981-1985
11.7%
1986-1990
10.6%
1991-1995
10.6%
1996-2000
12.8%
2001-2006
27.7%
Locations Owned
Number of Locations
% of respondents
One
61.7%
Two
21.3%
Three
7.4%
Four
2.1%
Five or More
7.4%
Vending Revenue
Average monthly gross revenue
From:
Amount
All vending machines:
$453.81
Upper quartile:
$600.00
Lower quartile:
$100.00
Vacuum Revenue
Average monthly revenue
From:
Amount
Per vacuum
$207.18
Upper quartile
$294.50
Lower quartile
$100.00
Vacuum Pricing
Most Common price/time combinations
Combination
% of respondents
$1.00/4 minutes
25.5%
$0.75/3 minutes
10.6%
$0.50/2 minutes
8.5%
$0.75/4 minutes
7.4%
$1.00/5 minutes
5.3%
Distance to nearest self-serve competitor
Distance
% of respondents
Less than .5 mile
8.5%
.5 to 1 mile
18.1%
1.1 to 2 miles
31.9%
2.1 to 5 miles
25.5%
5.1 to 10 miles
7.4%
More than 10 miles
8.5%
What do you consider your biggest competitor?
Type
% of respondents
Another self-serve
46.7%
An in bay automatic carwash
23.9%
An express exterior conveyor
13.0%
A Full-serve conveyor
7.6%
Other
8.7%


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